Potential Audience

chicken farming is an increasingly trendy topic that has already taken many of our big cities by storm.

City Chickens means to highlight the uniqueness of the market in Houston with a large potential audience all over the world.

Recent quotes and statistics:

“We’ll be dissecting this $58 billion dollar niche apart and show you where and how the money can be made, what solutions are readily available and where you can find your audience.”

“The time to recoup costs of urban chicken farming is around 2.5 years.”

“Most female chicken farmers are aged between 40 and 59 years old.”

“More than 50% of chicken farmers only have a “fair” amount of knowledge and expertise.”

Average Monthly Searches Keywords
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Backyard chickens
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Raising chickens
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How to raise chickens
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Best backyard chickens
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Raising backyard chickens

"Amazon has over 1300 products listed, ranging from just zero to Hundred dollars."

"Facebook has tens of 1000's of people interested in the Backyard Chicken / Urban Chickens niche."

"The interest in the Backyard Chickens/ Urban Chickens niche is relatively stable and is predicted to remain in demand for years to come."

“Why Are People In This Niche?”

People distain poor treatment of factory raised chickens and they want to be part of a humane solution.

People keep chicken coops as a hobby for the love of birds and other farm animals.

Coops can be an attractive addition to the backyard garden.

Raising chickens entertains children, develops responsibility, and teaches the life cycle.

People want to raise healthy chickens raised on a healthy food source.

People want organic and fresh meat and eggs free from salmonella

Chickens eat insects and other annoying bugs and can reduce the need for backyard pesticides.

People today are interested in sustainable living and backyard chickens provide an element of that.

Source: “Think You Can Crack This $58 Billion Dollar Niche That Has Over 280 Million Golden Eggs?”
Niche Market Ideas. By Niche Hacks on October 19, 2017.

“In America’s rural and working-class areas, keeping chickens has long been a thrifty way to provide fresh eggs. In recent years, the practice has emerged as an unlikely badge of urban modishness.”

“A 2002 study (the most recent available) by the California Department of Food and Agricultural put the number at 62,000 [urban chicken farmers in California], but some experts believe the updated figure might double that number thanks to the “chicken-maria” that is “sweeping the Bay Area,” as the Mercury News put it.”

“Citroen’s clients are usually men in their 30s and 40s, with young families. After spending their days in front of computers, they long for a connection to nature. What they want most of all, she said, is a “rainbow assortment” of beautiful, colored eggs in various shades of blue, olive green and speckled brown.”

Source

The Silicon Valley elite’s latest status symbol: Chickens” Washington Post. Story by Peter Holley and photos by Christie Hemm Klock, MARCH 2, 2018.

“I didn’t grow up with any of this,” says Davis, who was raised in Los Angeles. “I was a city boy, so with all this I’m like a kid in a candy store. I think people feel disconnected from their food, from the land, and from each other, and this is a way to get that connection back.” His foray into urban agriculture started in 2010 with a visit to the backyard coops of Austin’s annual Funky Chicken Coop Tour. This Saturday, Davis’ yard will be a stop on the 2016 tour, which gives the chicken-curious a chance to learn from experienced chicken-raisers.”

“Paired with Hernandez’s data about the Austin chicken scene – she estimates 3,100 local households (about 1% of the total) raise a total of 24,000 chickens.”

“If even 10% of Austin’s households added chickens, Hernandez says, the cost and energy savings in curbside collection would be substantial. “Let’s see what we can do to show that this is more than a trendy thing, and more than just local food,” she says. This is a viable economical solution.””

Source

A Tour for the Chicken-Curious: Backyard chicken coops as a path to zero waste” The Austin Chronicle. By Robyn Ross, Fri., March 25, 2016.